Год выпуска: 2008 Автор: Paul B. Carroll, Chunka Mui Издательство: Страниц: 310 ISBN: 1591842190
Описание
Welcome to Business Failure 101 In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he?d been called in. The man said he assumed he was being fired. Watson told him, ?Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.? In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Lesson One: The Cold Hard Facts Between 1981 and 2006, 423 major publicly held U.S. companies with combined assets totaling $1.5 trillion filed for bankruptcy. Hundreds more took huge write-offs, discontinued major operations, or were acquired under duress. Again and again, companies follow the same wrong-headed...
