The Licensing Business Handbook Seventh Edition Год выпуска: 2008Автор: Karen Raugust, The Editors of The Licensing LetterИздательство: Страниц: 282ISBN: 1885747969Описание A comprehensive business guide for property owners, manufacturers and their agents. Whether you're a beginner or veteran, you'll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend product lines with minimal investment … Bring an existing consumer base to your product … And much more.
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