Using Trends and Scenarios as Tools for Strategy Development: Shaping the Future of Your Enterprise Год выпуска: 2008Автор: Ulf PillkahnИздательство: Страниц: 400ISBN: 3895783048Описание Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "How to Develop and Use Trends and Scenarios" convincingly illustrates why efficient observation of the environment of an enterprise is an...
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Камилла, 08.10 Хочу поблагодарить вас за диплом, извините уж что так поздно, защита была в июле еще, но была основательная подготовка к свадьбе, а потом и само торжество. Большое спасибо, получила отлично!
