Год выпуска: 2012 Автор: Bob Johansen and Institute for the Future Издательство: Страниц: 408 ISBN: 1459609190
Описание
Sensing the Future to Compete in the Present Offers a proven approach for making sense out of future challenges and devising positive responses, using methods developed by the respected Institute for the Future Features examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put the approach into practice Includes the institute's ten-year forecast of trends, challenges, and opportunitiesThese days, every leader struggles with a paradox: you can't predict the future, but you have to be able to make sense of it to thrive. In the age of the Internet, everyone knows what's new, but to succeed you have to be able to sort out what's important, devise strategies based on your own point of view, and get there ahead of the crowd.Bob Johansen shares techniques the Institute for the Future has been refining for nearly forty years to help leaders navigate what, borrowing a term from the Army War College, he calls the VUCA world: a world...
