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You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector



Год выпуска: 2009
Автор: Cass Wheeler
Издательство:
Страниц: 240
ISBN: 0814409903
Описание
We all know that the definition for success in the corporate world is fairly straightforward. To be considered great, companies first need to turn a profit. For organizations in the social sector, however, the challenge is much bigger. To be truly effective, they must stay relevant and, above all, stay true to their mission. For the past thirty-five years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector. In You’ve Gotta Have Heart, he shows people at all levels of a nonprofit how to make sure their hard work really pays off. Using examples of some of the American Heart Association and others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and build a more visionary, creative, and disciplined nonprofit organization. Readers...


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Оксана, 26.09
Спешу сказать Вам огромное бесконечное спасибо за помощь при написании диплома Финансовая стратегия предприятия. Я защитила диплом на отлично, все прекрасно. Еще раз спасибо, удачи в дальнейшей деятельности, с уважением и благодарностью, Оксана.