Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation, Revised Edition
Год выпуска: 2009 Автор: Charles Halliman Издательство: Страниц: 230 ISBN: 0967490669
Описание
This book is a revised edition of the book, Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation . In this revised edition, we address modifications we've made to our business intelligence techniques, and we talk some about the link between business intelligence and strategic management. As stated in the first edition, this book will show you how to examine business environmental information to find opportunities and threats. The ability to examine environmental information has always been desirable and useful. The ability has been especially useful in SWOT analysis where an organization's strengths and weaknesses are analyzed, in conjunction with the opportunities and threats the organization may experience. Business intelligence, text mining, environmental scanning, scenario planning, competitor analysis, and actionable information are terms often heard today in the business world....
