Why Killer Products Don't Sell: How to run your company to a new set of rules Год выпуска: 2009Автор: Ian Gotts, Dominic RowsellИздательство: Страниц: 194ISBN: 1906465266Описание Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don?t Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different ?Buying Cultures? and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company?s product mix (?offering? vs ?buying culture?), and a transformation approach to optimize sales and improve competitiveness.
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telegera kaloda, 23.07 Спасибо Вам огромное за помощь. Защитился на отлично. Удачи Вам. Вы меня просто спасли)))))
