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Capitalizing on Business Innovation: Leading CEOs on Best Practices for Developing New Strategies, Innovating at All Levels, and Gaining an Edge in the Marketplace (Inside the Minds)



Год выпуска: 2009
Автор: Aspatore Books Staff
Издательство:
Страниц: 148
ISBN: 0314199039
Описание
Capitalizing on Business Innovation is an authoritative, insider's perspective on pioneering new company strategies that directly impact the bottom line. Featuring CEOs representing some of the top companies in the nation, this book provides best practices for leveraging innovation by encouraging original thought throughout the company. Driven by the desire to grow market share by creating a distinctive brand, these authors offer tips for establishing a vision for innovation, anticipating technology trends, and coaxing employees to think outside of the box. From encouraging risk-taking to determining tangible benefits, this book provides valuable insight for those looking to master the business of innovation. Highlighting the importance of forging a fresh path rather than following the competition, these authors demonstrate how to position your company as a unique player in the marketplace by instilling a culture of creativity. The different niches presented and the breadth of...


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Отзывы
Алена
Мария! Спасибо огромное за проделанную работу, я ее внимательно изучала, чтобы достойно представить :)). Надо будет держаться ОЧЕНЬ уверено :)), работа после вашего сопровождения получилась замечательная :)), еще раз и снова Вам огромное, огромное спасибо!!!