Lean, Rapid and Profitable New Product Development Год выпуска: 2009Автор: Robert G. Cooper, Scott J. EdgettИздательство: Страниц: 216ISBN: 1439224609Описание Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable.
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Марина, 08.01 Юлия, здравствуйте! С Праздниками Вас! Спасибо за Вашу работу, я защитила её на оценку "хорошо", так как моего преподавателя смутил слишком длинный список литературы (в то время, как по его словам, можно было воспользоваться только 2 книгами из этого перечня), но всё равно спасибо!
