Год выпуска: 2009
Автор: Kim Tasso BA DipM FCIM MCIJ MBA
Издательство:
Страниц: 250
ISBN: 072820553X
Описание Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management. This is a light-hearted and pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools. Kim's irreverent style, combined with a working knowledge of large and small property partnerships, makes it easy to read, whether from cover to cover or as an occasional reference book. The real case studies add extra zip and include: Brown & Co, Chase Buchanan, Chase & Partners,... |
