Год выпуска: 2009
Автор: Bhoj Raj Aryal
Издательство:
Страниц: 312
ISBN: 3639179358
Описание An advertisement can appear almost anywhere. In all developed countries, and most of the south, too, by now, there are five main media available: TV, the press, outdoor, radio and cinema. They are important in different proportions in different countries. In case of Nepal; ninetyny private medias appeared. It is known that TV is very strong and effective media in developed nations. Still 67.85% of the audience mostly watch domestic channels like, NTV, Channel Nepal, Kantipur TV, Image Channel. So the advertisers should select domestic channel to advertise the products besides other channels. Another fact is that, both urban and rural areas preferred ?TV? is the strong media that can provide information fast and effectively. In urban households more than 80 % have TV sets. But in sub-urban areas that may not happen due to several reasons like lack of electricity, lack of cable, poor economic condition etc. Therefore advertiser should select TV as... |
