Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In "Marketing Interior Design", Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: figure out what to charge and have the confidence to demand that price; write your business statement; brand your business, including designing promotional materials; find leads and take advantage of them through networking; land jobs and learn how to handle the interview process; protect yourself with contracts; take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the...
