Год выпуска: 2000 Автор: Donald A. Marchand Издательство: Страниц: 352 ISBN: 9780471899693
Описание
In the e–business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company?s performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of ?strategic information alignment,? this book shows how information can create business value through delighting customers, being more...
