Год выпуска: 2009 Автор: Michael Tram Издательство: Страниц: 164 ISBN: 9783527505227
Описание
This has a great message: Innovation is critical for the survival of many good companies. What they need is just am idea, excellent innovation management, highly professional external Research & Development support and the capability to market their new offerings well. – Yves de Chaisemartin, Chairman and CEO, Altran Technologies SA Consulting experience and a solid analysis of trends are the basis for this book, compiled and written by the Chief Executive Officer (CEO) of the consultancy firm, Arthur D. Little. Seven mega trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and from different perspectives, Innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author gives many examples of where these trends will profit from the examples and case studies. The more they understand what will be...
