Год выпуска: 2003 Автор: Patti J. Shock Издательство: Страниц: 240 ISBN: 9780471226277
Описание
"Resourceful companies have these strategies and tactics in place, and the entrepreneur would be well served to employ them from the start." ?Bill Allen, Chief Executive Officer, Fleming?s Prime Steakhouse & Wine Bar and Roy?s Restaurants "The authors have done a great job of encapsulating . . . the ideas, issues, and ?how–tos? in order to develop and maintain a marketing campaign that has a high return on investment to the foodservice operator." ?Rob Grimes, Chairman, Accuvia "It flows beautifully and brilliantly and avoids . . . the obfuscations that litter so many books . . . in the industry." ?Stephen Michaelides, President, Words, Ink., former editor of Restaurant Hospitality Restaurant Marketing for Owners and Managers provides a concise treatment of how to use marketing to create a successful restaurant. Helpful in the day–to–day operations of every restaurant, this practical guide: Ties theory to practice, complete with tools for...
