Год выпуска: 2008 Автор: Bernard Ross Издательство: Страниц: 320 ISBN: 9780787994044
Описание
Praise for The Influential Fundraiser "The Influential Fundraiser is dazzling! This is the most original piece of work I?ve seen in the field of fundraising in years?yet it?s down–to–earth, wonderfully readable, and eminently practical. If you?re involved in fundraising, whether major gifts, legacies, direct mail, telefundraising, or just about any other specialty, do yourself a favor: buy this book! If you follow Bernard Ross? and Clare Segal?s advice, you?ll be sure to raise more money." ?Mal Warwick, author and president, Mal Warwick and Associates "How curious are you? Curious enough to dive into the most recent work of Ross and Segal as they apply their vast insights and intuition into developing professional fundraisers? Packed with common sense, intellectual rigor, and practical steps, The Influential Fundraiser explores the psychology of twenty–first century philanthropy and provides key tools for the fundraiser to succeed in this challenging charitable...
