Год выпуска: 2009 Автор: Jack M. Kaplan Издательство: Страниц: 432 ISBN: 9780470169698
Описание
This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start–up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
