Год выпуска: 2010 Автор: Jeff Thull Издательство: Страниц: 272 ISBN: 9780470533116
Описание
Praise for Mastering the Complex Sale "Jeff Thull?s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game–changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross–company, cross–border, even cross–culturally where you have multiple decision makers with multiple agendas. This is far more than a ?selling process?—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. " Mastering the Complex Sale brilliantly sets up value from the customer?s perspective. A must–read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip ...
