Год выпуска: 2004 Автор: Joel Bauer Издательство: Страниц: 256 ISBN: 9780471647973
Описание
Praise for HOW TO PERSUADE PEOPLE WHO DON?T WANT TO BE PERSUADED "Joel Bauer has brought the art and science of persuasion to a whole new level with How to Persuade People Who Don?t Want to Be Persuaded. His remarkable technologies will amaze even the most dedicated of skeptics." ? Anthony Robbins, author of Awaken the Giant Within and Unlimited Power "Joel Bauer and Mark Levy bring incredible insight to this most essential of business skills: persuasion. Whether you?re a CEO or a field rep, if your job is to make the sale, you?ll find this book of immediate value." ?Gary Hoover, founder, Hoover?s Inc. "If the devil wrote a manual on how to get people to do your bidding, this would be it. Chillingly good." ?Joe Vitale, author of Spiritual Marketing "Joel Bauer and Mark Levy?s book is phenomenal. I read an early draft and used two techniques (the Paper Metaphor and the Transformation Mechanism) at a tradeshow to generate a year?s worth of qualified leads in...
