Consumer India Год выпуска: 2010Автор: Dheeraj SinhaИздательство: Страниц: 256ISBN: 9780470824658Описание Offers prescriptive insights into Indian consumer behavior, focusing on purchasing decision, specific influencers, all with demonstrable results in the marketplace. Looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the opening wallet.
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