Game–Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Год выпуска: 2010Автор: Gabe Zichermann, Joselin LinderИздательство: John Wiley and Sons, LtdСтраниц: 240ISBN: 978-0-470-56223-9Описание Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.
Похожие книги
Akweli Parker. 41 1/4 Creative Content Ideas: Ingeniously Clever Small Business Marketing Moves for Capturing More Clicks, Clients, and Cash. – М.: , 2012. – 106 с. Tom Trush. The "You" Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. – М.: , 2012. – 202 с. Vicki Lenz. The Saturn Difference: Creating Customer Loyalty In Your Company. – М.: , 0. – 0 с. Jill Griffin. Customer Loyalty: How to Earn It, How to Keep It. – М.: Jossey-Bass, 2002. – 272 с. E. J. Nijssen, Ruud T. Frambach, Edwin J. Nijssen. Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach. – М.: , 0. – 0 с. Renee E. Kennedy, Kent Terry. Create Web Content That Sells! Wow Your Market With Writing Strategies, Search Engine Hints, and Graphic Tips That Work. – М.: , 0. – 0 с. Phil Fragasso. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life. – М.: , 2008. – 304 с. Christian Zeidler. Mobile Support in Customer Loyalty Management. – М.: , 2009. – 239 с. Gabe Zichermann, Joselin Linder. Game–Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests. – М.: John Wiley and Sons, Ltd, 2010. – 240 с. Shewfang Shieh. Impact of Customer Satisfaction and Switching Costs on Customer Loyalty. – М.: LAP Lambert Academic Publishing, 2010. – 100 с. Asfaw Yilma Demisse. Customer Loyalty Risk Measurement for Manufacturing Products. – М.: LAP Lambert Academic Publishing, 2011. – 88 с. Jackson Lemomo Ole kulet,Daniel Auka and Simeon Kipchumba. Effects Of Relational Social Capital On Customer Loyalty. – М.: LAP Lambert Academic Publishing, 2013. – 84 с. GODFRED KOI-AKROFI and Joyce Koi-Akrofi. Relationship marketing tactics and customer loyalty. – М.: LAP Lambert Academic Publishing, 2012. – 88 с. Karunaratna A.C. An Examination of the Determinants of Customer Loyalty. – М.: LAP Lambert Academic Publishing, 2014. – 120 с. Nkora Nkoranigwa. Customer Loyalty in Banking and Financial Institutions. – М.: LAP Lambert Academic Publishing, 2010. – 76 с. Jean Wanjiku Munyaka. The Influence of Relationship Marketing on Customer Loyalty. – М.: LAP Lambert Academic Publishing, 2013. – 72 с. Zhilin Yang. MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY. – М.: LAP Lambert Academic Publishing, 2010. – 176 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Елена, 29.01 Мы защитились. СПАСИБО ВАМ ОГРОМНОЕ, Через 10 дней получаем диплом. УДАЧИ ВАМ ВО ВСЕМ!!!!! ЕЩЕ РАЗ ОГРОМНОЕ СПАСИБО.
