Год выпуска: 2000 Автор: Kevin P. Kearns Издательство: Страниц: 384 ISBN: 9780787941895
Описание
Today, perhaps more than ever before, public and nonprofit organizations are using strategic management methods to ensure their survival in a volatile and competitive environment. In addition to being committed to mission and values, they are paying greater attention to customers, portfolio analysis, profit margins, and return on investment. Until recently, business concepts were not part of the public and nonprofit vocabulary. Now, they have become standard practices for many public agencies and nonprofit organizations. This practical guide offers a realistic approach to strategic management, while borrowing from the most helpful and relevant business ideas, allows the public or nonprofit organization to achieve success without compromising its unique mission or constituency. Executives, managers, and policymakers will find key principles for everyday application, including how to: Identify trends that will most affect programs and services Assess the organization?s...
