Год выпуска: 1996 Автор: Gail T. Fairhurst Издательство: Страниц: 240 ISBN: 9780787901813
Описание
Communication and organization experts Gail T. Fairhurst and Robert A. Sarr analyzed hundreds of conversations between employers and their employees to discover how the most effective leaders use language. In The Art of Framing, they present dozens of cases—from business to politics to entertainment—and demonstrate how leaders can gain support and respect by skillfully managing meaning to frame situations, ideas, and goals. It is persuasive evidence that while even the best leaders cannot always control events, they can and do influence how situations are seen and interpreted. The Art of Framing presents dozens of real–life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constitutents by skillfully using langage to frame events, ideas, and goals at every opportunity. This book provides proven techniques for using simple yet powerful tools such as stories, metaphors, and visual images to help you: communicate vision...
