There are two types of entrepreneurship books currently available in the markets - inspirational where typical authors are entrepreneurs and textbooks on entrepreneurship by experienced academics, majority of whom never owned a business. Entrepreneurship is multi-disciplinary not a specialist subject. Entrepreneurship in the sense of 'starting a small firm' is constant, entrepreneurs are still self-recruiting, selecting and promoting and neither academic attainments nor levels of experience are prerequisite nor criminal records a deterrent - 'anyone from all walks of life can do it when cornered by an opportunity or necessity'. Entrepreneurs still introduce new products and technologies motive being profit. It is entrepreneurship in terms of 'running a firm' that is a challenge. This new bible of a third type teaches the practicalities of running a small firm profitably in a constantly changing environment where the two types don't. Traditionally, A firm literally...
