Год выпуска: 2010 Автор: Jean S. Holder Издательство: Страниц: 296 ISBN: 9766402329
Описание
"Don't Burn our Bridges: The Case for Caribbean Carriers" argues that a tourism-dependent region comprised largely of a group of islands must, in its own best interest, retain ownership of key aspects of its air access in spite of the costs and challenges involved in so doing. Air transportation is the glue that cements the tourism market to the destination, but it is also the aerial bridge connecting the territories and peoples of a single market and economy. Often regional airlines are forced to offer a mixture of commercial and social routes, which makes profitability difficult. The social service they provide is critical, however, and public sector shareholders should not measure their return on investment simply in terms of the bottom line. Holder rejects a widely held view that Caribbean governments, should not support their own carriers financially. Instead, he argues that because of their overall contribution to development generally, the air transportation industry should be...
