Год выпуска: 1997 Автор: Arthur Andersen, LLP Издательство: Страниц: 402 ISBN: 9780471164685
Описание
"Small Store Survival should challenge retailers? views of small store retailing by questioning key areas of business. What is the vision for the store in 10 years? How have the customers changed over the past few years? How current are the managers about what customers genuinely like and dislike? What is being done to attract, educate, and motivate the best retail talent in the area? How effective is the merchandising strategy? What plans exist for succession? "The real lesson of this study is that the best retailers never stop learning. They never stop growing. They never lose their enthusiasm for the customers and the business. And they never cease to revel in change and the chance to deal with it." —from the Executive Summary of Small Store Survival Small Store Survival Over the past decade, thousands of small retail stores have fallen victim to overwhelming competition from huge discount chains determined to take in every retail dollar in sight. But not everyone...
