Год выпуска: 2001 Автор: John E. Prescott Издательство: Страниц: 352 ISBN: 9780471401780
Описание
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."–Sun Tzu, The Art of War, 511 b.c. How do companies like IBM, Xerox, Motorola, Procter & Gamble, and NutraSweet dominate the competitive situation in their markets year after year? Each of these market leaders relies on an effective, well–organized competitive intelligence (CI) strategy to help them outwit, outmaneuver, and outperform the competition at every turn. Proven Strategies in Competitive Intelligence presents the best thinking and most successful techniques from these and other leading firms on how medium– to large–sized companies can strategize and implement a competitive intelligence program across a wide range of business functions. Readers will learn the secrets of the best business...
