Год выпуска: 2010 Автор: Robert F. Brands Издательство: Страниц: 212 ISBN: 9780470596999
Описание
Praise for Robert?s Rules of Innovation "One surefire way to develop a compelling, competitive advantage is through Innovation. Every company needs this well–crafted blueprint to Innovation success."—Jaynie Smith, coauthor, Creating Competitive Advantage and President, Smart Advantage, Inc. "I like Robert?s Rules of Innovation because it provides practical guidelines for ensuring successful Innovation. The author?s vast experience with Innovation projects provides context for understanding the challenges innovators are facing and how they can be overcome to become successful innovators."—Han Gerrits, CEO, Innovation Factory, and Professor, Vrije Universiteit, Amsterdam "I hate rulebooks. But I love Robert?s Rules of Innovation. This highly practical book, with its hands–on advice and detailed guidelines, is guaranteed to help you turn Innovation from the enigmatic into the systematic." —Rowan Gibson, coauthor, Innovation to the Core "Innovation: easy to talk about,...
