PRAISE FOR BRAINS ON FIRE "Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed?but the secret isn?t in the latest tools, online communities, or campaign tactics. It?s about passion, humanization, and common sense."?Scott Monty, Head of Social Media, Ford Motor Company "Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book."?Dan Heath, coauthor of Switch and Made to Stick "Enter Brains on Fire. It isn?t just a book or a company, it is a collection of real people, with souls and hearts and stories able to offer real advice to anyone who wants to make a movement out of what they do all day."?Ellen McGirt, Senior Writer, Fast Company magazine "Brains on Fire has the ability to assemble a powerful?team that speaks as one unit. This engaging?book is all about how that team works, including love, hard work,...
