Год выпуска: 2010 Автор: Tom Hutchison, Amy Macy, Paul Allen Издательство: Рид Элсивер, Focal Press Страниц: 448 ISBN: 978-0-240-81238-0
Описание
"Record Label Marketing" offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. "Record Label Marketing" has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing… Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool; Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels; ...
