Год выпуска: 2010 Автор: Helen Deresky Издательство: Prentice Hall Страниц: 480 ISBN: 0136098673, 978-0136098676
Описание
This text guides the reader as to what actions to take, and how to develop the skills necessary to design and implement global strategies, to conduct effective cross-national interactions and to manage daily operations in foreign subsidiaries. Assessing the Environment - Political, Economic, Legal, Technological; Managing Interdependence: Social Responsibility and Ethics; Understanding the Role of Culture; Communicating Across Cultures; Cross-cultural Negotiation and Decision Making; Formulating Strategy; Global Alliances and Strategy Implementation; Organization Structure and Control Systems; Staffing, Training, and Compensation for Global Operations; Developing a Global Management Cadre; Motivating and Leading. For undergraduate and graduate students majoring in international business or general management.
