Luxury Fashion Management: Brand and Marketing Management in the ever-changing Luxury Fashion Industry Год выпуска: 2009Автор: Marcha van DijkИздательство: VDM Verlag Dr. MullerСтраниц: 72ISBN: 3639207874Описание Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermes used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and...
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Светлана Светлана, добрый день! Я все защитила, все хорошо! Спасибо вам большое. Впереди у меня еще один диплом специалиста. как только узнаю тему, обязательно к вам обращусь за помощью! Еще раз спасибо. С уважением, Светлана.
