Global Marketing Год выпуска: 1995Автор: Douglas LamontИздательство: Страниц: 670ISBN: 9781557868299Описание This book represents a contemporary vision of how students will see the global marketplace from tomorrow and beyond. Using a highly innovative three scan framework (competitive, environmental, and marketing), Global Marketing synthesizes both traditional analysis (country risk and company tactical marketing mix decision–making) and non–traditional analysis (political, technological, cultural, and marketing strategy factors). The text discusses issues from NAFTA in Mexico to telecommunications in Europe in a comprehensive analytical framework which also reflects a superior understanding of the global environment. Lamont?s text will be one of the first to set criteria for understanding how marketing managers must react from now on.
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Ольга Уважаемая, Марина, мы Вам очень благодарны за дипломную работу. Сама студентка не хотела Вас беспокоить по пустякам (как ей казалось), а самостоятельно доработать диплом по требованиям преподавателей. К сожалению, работает она даже по субботам, и сил хватило только лишь на то, чтобы разобрать диплом после вашего сопровождения. Извините за столь позднее обращение к Вам.
