Год выпуска: 2003 Автор: Marieke K. de Mooij Издательство: Sage Publications Страниц: 360 ISBN: 0761926690
Описание
"Consumer Behavior and Culture" reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Key Features: A cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence,...
Спасибо огромное Марине!!! Я защитилась на \"хорошо\", не ответила на один вопрос (по поводу закона). Более трети человек из группы гос.аттестационная комиссия завернула из-за плохого содержания работы. Содержание моего диплома им очень понравилось! Всем рекомендую студенточку :)