Service design is a new discipline which allows us to effectively set up an offer consisting of both tangible and intangible elements, through the combined use of methodologies and knowledge which come from design and social sciences. This book examines the rise in service design as a discipline, reviews its main tools and proposes a model where design can give value in each and every one of the phases of a new service developing process. The aim of this text is to at least stimulate interest among members of both groups: companies and entrepreneurs, who hopefully, will have a clear idea of why, how and when a designer can help them improve their business idea after reading this.Also Professional designers, who may see an opportunity for a big future in the design of specialised services.
