Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Год выпуска: 1998 Автор: Geoffrey A. Moore Издательство: Capstone Страниц: 240 ISBN: 9781841120638 Описание In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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Misha, 17.05 Здравствуйте Марина. С Вашей помощью мы всё сдали на отлично. Большое Вам спасибо.