Think Outside the Inbox: The B2B Marketing Automation Guide Год выпуска: 2010Автор: David Cummings, Adam BlitzerИздательство: Leigh Walker BooksСтраниц: 158ISBN: 0615361811Описание Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
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