The Elusive Fan: Reinventing Sports In A Crowded Marketplace Год выпуска: 2011Издательство: Страниц: 300ISBN: 9780071454094Описание Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bo
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