Analysis For Marketing Planning Год выпуска: 2011Издательство: Страниц: 312ISBN: 9780073529844Описание Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
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Ирина Судя по моей интуиции, мне с Вами просто повезло. Как Вы мне задачки решили и оформили - угодили. Я сама очень требовательный человек к себе, а, поэтому, и к людям. А тут и придраться было не к чему. И главное, я сама разобралась в сути - поняла навеки все щас знаю. Вот если б Вы были нашим преподавателем! Увы!
