Simply Better Год выпуска: 2011Издательство: Страниц: 208ISBN: 9780875843988Описание In this “radically conservative” book, the authors advocate a “back-to-basics” approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
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Юлия Юлечка, Привет! Пишу с огромной благодарностью.)) Диплом после вашего сопровождения защитила блестяще.)) Как Вы меня выручили! в ситуации, в которой я оказалась этим летом, и всеми вытекающими - сама бы я не написала никогда нормальную работу. Спасибо Вам! Комиссия мучала мучала, но поскольку работа после вашего сопровождения все таки была написана и структурирована хорошо, мною изучена и перелопачена - мне вынесли вердикт: блестяще.)) Юль, хотелось бы отправить Вам небольшой сувенир, если позволите.)) В благодарность за ум, честность, за Вашу порядочность и помощь.)) Напишите пожалуйста, на какой адрес Дед мороз может доставить пакетик? Вы же в Питере? пишите.)) я очень жду.)) Спасибо еще раз огромное.))
