Год выпуска: 2011 Издательство: Страниц: 320 ISBN: 9780852929957
Описание
Information is the lifeblood of any business or organisation. This text shows how that information can be captured, stored, processed and used in the most effective and efficient way. Examining information management and its use in decision-making, this book explains and explores the world of information, using practical examples from marketing and operational management as well as personnel and training. The text offers a clear, accessible and comprehensive view of the subject area. It includes a range of pedagogical features including case studies, examples, chapter objectives, exercises, chapter conclusions and further reading suggestions to aid student learning. This improved set of learning features and student-friendly style are designed to make this traditionally complex area more accessible. TARGETED AT – CIPD students taking the Managing Information for Competitive advantage module as part of the Leadership and Management standards.
