Год выпуска: 2011 Автор: Learned Издательство: Страниц: 0 ISBN: 9780814408155
Описание
Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers Don’t Think Pink reveals: How generational history, culture, life stages, and daily realities influence a woman’s buying mind How the manner in which women buy is more critical than what’s being sold How listening to women earlier and more often leads to more powerful strategies How to best use the Internet and other technology both in market research and during the buying process How to map the way to a bigger slice of the awesome purchasing power of women
