Год выпуска: 2011 Издательство: Страниц: 240 ISBN: 9780814408834
Описание
This book presents the idea of using outsiders—people who are not a permanent part of a particular group or constrained by its preconceptions—to stimulate innovation. The author reveals how to find and work with the right people — employees from different departments or divisions, consultants, or even people borrowed from other organisations — to overcome pervasive “innovation killers” like GroupThink and ExpertThink.
