Год выпуска: 1998 Автор: Edward Werz, Sally Germain Издательство: McGraw-Hill Book Company, Inc. Страниц: 160 ISBN: 978-0-8092-2977-2
Описание
"An excellent 'ready reference' both for copywriters and for those entering the field." - Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" - Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category indexed and cross-referenced for ease of use loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and...
