Год выпуска: 2007 Автор: Peter Levenda Издательство: Continuum Страниц: 240 ISBN: 0826428517
Описание
In the past 20 years, there has been an avalanche of books and articles on doing business in Asia, using what are commonly referred to as "Asian values." Most of these books rely upon the works of the Chinese classics, such Sun Tzu's "The Art of War", or by classical Japanese authors such as Musashi's "Book of Five Rings".Peter Levenda, a seasoned trader with more than 20 years of experience dealing extensively (and successfully) with the Chinese market, contends that such books don't prepare anyone for the mundane practicalities of handling a Chinese business negotiation. They do a disservice by implying that a knowledge of Chinese classical literature will adequately prepare one for the intense experience of selling to or buying from the Chinese and they tend to ignore one essential fact about the central Chinese experience of the last 60 years: the Communist Revolution and the enigma of Chairman Mao Ze Dong.In "The Mao of Business", Levenda reveals the secrets of the day-to-day...
