Год выпуска: 2011 Автор: Arthur A. Thompson, A. J. Strickland III, John E. Gamble Издательство: McGraw-Hill Страниц: 664 ISBN: 978-0-07-732517-6
Описание
The 18th edition of "Crafting & Executing Strategy: Concepts and Readings" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 relevant, readable, and recent readings that amplify important topics in managing a company's...
