Год выпуска: 2008 Автор: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson Издательство: South-Western College Pub Страниц: 482 ISBN: 978-1-111-82587-4
Описание
"Strategic Management: Competitiveness and Globalization: Concepts and Cases" is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, Cengage now online teaching tools, and the Business and Company Resource Center (BCRC) - a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures...
