The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
Год выпуска: 2014 Автор: David Stewart,Michael M. Saren Издательство: Страниц: ISBN: 978-1-119-96176-5 Описание ???This book should be considered as required reading or the basis for a marketing management and strategy course. I strongly recommend it.??? Professor Rod Brodie, University of Auckland Business School, New Zealand ???A cracking read for those inte
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