An Insight to the Marketing Strategies of Select FMCG Brands in India Год выпуска: 2015Автор: Kaberi BhattacharyyaИздательство: LAP Lambert Academic PublishingСтраниц: 148ISBN: 9783659682247Описание An exclusive analysis of the marketing strategies adopted by selected FMCG brands to negotiate the intensely competitive market in India makes for a thoroughly interesting study. Where new entrants buzz in everyday - for these winning brands to capture substantial shares and remain at the top for almost all their lives have inspired awe for the marketing fraternity at large. This book attempts to breakdown the real-life strategies undertaken by these brands in the framework of established theories.
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