Branding For Dummies Год выпуска: 2015Автор: Bill Chiaravalle,Barbara Findlay SchenckИздательство: Страниц: ISBN: 978-1-118-95808-7Описание Learn to: Understand the meaning and process of branding Get clear about the difference between branding and marketing Create and keep loyal brand customers Manage and protect your brand Create, improve upon, and maintain a successful brand
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